Thursday, September 1, 2011
Chipotle Ad: Simple Can Be Beautiful
Notice how the farmer's moustache (he grows halfway through) is the only facial feature that changes to show expression. It angles up or down.
This animation helps you realize just how much of a story can be told in the timing and basics of storytelling. Notice the how the farmer slows down and pauses, making his big decision to change, then charges off with determination to carry out his new plan.
The first time I watched it, I didn't catch that the farmer and wife start as newlyweds and have gotten old at the end and their little pill-shaped baby is now a teenager.
What kid wouldn't want to play with a little toy set like that!